I have probably written this before, but it’s something I keep reminding myself. Write my blog, even if it doesn’t have a hundred followers (I do, but they don’t read regularly, I guess). Talk about my books wherever I can, even if it doesn’t yield many readers. Post on TikTok, even though I don’t reach over 250 humans (assuming they’re all human). Write that newsletter every three weeks, although I know that less than half my mailing list reads it.
Why do I keep up with my social media? Because I won’t get more readers if I don’t. I remind myself that 250 TikTokers are greater than zero, and 100 blog readers are greater than zero, and someday I may have more readers and more reviews on my books.
It’s hard. Writers want to write, and by writing, I mean works that showcase their talents. We don’t see promotional work as showcasing our talents as much as writing short stories or poetry or novels. In addition, we don’t enjoy promoting ourselves. It seems like bragging, or like annoying people while they’re drinking their morning coffee.
I have to trust the process — write my best, don’t always directly promote the books, be funny but be natural, and hope for the best.
Thank you for reading.