Even if I don’t have a book to sell yet, I (optimistically) will. So I’m going to start playing with a marketing plan here.
Who is my audience — other than my current followers here?
- Readers of intelligent contemporary fantasy/magical realism.
Where do I find them? (I have 20 regular readers of this blog and 100 readers of my page on facebook — I don’t think new people will find me if I don’t look for them). So where are they hiding?
- fantasy writer groups on facebook
- fantasy READER groups on facebook
What will I talk about?
- being a writer
- progress on books
- anything published
How will I present the message?
- craft messages/blurbs about my writing
- consider excerpts of my work
- use hashtags: #gardenofeden #archetypes #prodigies #talents #fantasybook
- use instagram and twitter (I hate twitter; I don’t ever have good pictures for instragram, but time to up my game)
How often will I send messages?
- continue to blog/hootsuite the blog to twitter and facebook daily
- newsletter monthly
Ha! A marketing plan!